To celebrate the Chinese New Year and the Year of the Snake, Vespa has unveiled a special edition of the iconic Vespa Shake: the Vespa Snake. A tribute to the power of transformation, fluidity and mystery that the snake has always represented in Eastern culture.

Corelab conceived and created a visual campaign that not only celebrated the event, but also transported the viewer into a symbolic and evocative universe where the spirit of the snake literally came to life.

We told this metamorphosis through a full CGI video and a striking photo shoot, set in a hybrid landscape of sand and concrete at the foot of snow-capped mountains. An essential yet surrealbackdrop designed to present the Vespa as an almost sacred object, at the centre of a ritual of transformation.

The campaign is completed with a series of emotional shots that enhance every detail of the vehicle, transforming it into a mythical creature ready to come to life.