Paderno
Communication campaign
2025
This campaign celebrates Paderno’s dual identity: on the one hand, the meticulous attention to detail and manufacturing expertise that deliver high-performance tools, and on the other, the creativity and skill of the chefs who use them to craft culinary masterpieces.
The invisible thread that connects these two realms is care, expressed visually through gestural parallels between the hands that shape the tools and those that transform them into works of art.
In the campaign visuals, these two worlds coexist: the hand of the craftsman meets that of the chef over a Paderno pot, a potent symbol of continuity and precision.
‘Strong tools for powerful kitchens’ is more than just a tagline. It encapsulates a shared journey towards excellence.
The campaign stole the show at the Host Milano 2025 trade fair.
The invisible thread that connects these two realms is care, expressed visually through gestural parallels between the hands that shape the tools and those that transform them into works of art.
In the campaign visuals, these two worlds coexist: the hand of the craftsman meets that of the chef over a Paderno pot, a potent symbol of continuity and precision.
‘Strong tools for powerful kitchens’ is more than just a tagline. It encapsulates a shared journey towards excellence.
The campaign stole the show at the Host Milano 2025 trade fair.
