To showcase the new facelift across the entire Maserati range through a photo shoot designed for social media, we chose to push the boundaries of traditional production by placing artificial intelligence at the heart of the creative process.

Trieste was entirely reconstructed using generative and spatial AI to bring an urban environment to life with every detail faithfully recreated: the architecture, paving, volumes and light all come together in a fully digital setting.

It is in this setting that the cars from the new range - with the Grecale taking centre stage - are brought to life through the precision of CGI. This highlights their materials, reflections and details, integrating them realistically and coherently into the environment.

This project combines technology, research and vision to develop new ways of presenting products on social media.